Our Process
Discovery + Creation + Launch + Maintain + Grow
Muse has developed a fluid, efficient and integrated process starting from Discovery and ultimately helping you succeed and grow. Each phase has a number of steps that are applied as necessary to serve each of our clients unique needs.
Discovery
We take the time to understand who you are, what you do, and how to best suit your needs as a business. We create a strategy to optimize your presence online so you can put your best foot forward. This step includes:
- Client interviews
- Target audience profiles
- Competitive environment review
- Develop key messages and themes that will drive visuals
- Project planning
- Functional Specs
Creation
Our creative team will work with you to bring your vision to life so that your branding and website looks and feels like you. Our developers will make sure that your design is perfectly executed so that your site not only looks great but gets the job done. Less than perfect is not an option.
- Concept development
- Layout and template design
- CMS identification and setup
- Template development based on approved designs
- Quality assurance and testing
Launch
Our developers launch your site the right way, built from the ground up with the correct SEO tools, and integrated with the right analytics and webmaster tools. We want to make sure your project is ready to go so you can hit the ground running with it.
- Integration of Google Analytics and Webmaster tools, sitemap submission
- Keyword analysis and on-page SEO recommendations
Maintain
We do everything in our power to keep your website performing perfectly and at the top of its game. From fixing glitches to upgrading your site with the latest technologies, we do the heavy lifting so you can sit back and watch the magic happen.
- Domain registrar and host maintenance
- Website CMS and plugin updates
- Website backup on a bi-weekly schedule
- Security and threat analysis and protection
- Analytics and SEO monitoring
- Website up-time monitoring
Grow
We believe that launching your site is just the first step; we not only maintain your site but we also help it grow and thrive in the online community. We are here to support you with future projects to help you manage the growth and change in your own business.
- On-going analysis of site pages, recommending minor changes of content or design
- Social media based projects
- Special projects
